例 English: In order to further strengthen our management foundation and realize sustainable growth over the medium to long term, we will continue to implement initiatives aimed at improving operational efficiency throughout the Group.
Rewrite: We will continue to improve operational efficiency across the Group to strengthen our management foundation and support medium- to long-term growth.
Why rewrite? ・「In order to」や「further」は語数を増やすだけで、意味の追加にはつながらない ・元の文は、主旨に至るまでに長い前置きと複数の説明が重なっている ・「implement initiatives aimed at improving」は表現が弱く、「improve」とすることでより直接的かつ簡潔になる
特に多く見られるのが「する」動詞の表現で、英語では conduct、implement、develop などの弱い動詞として表現されがちです。例えば、「conduct a share repurchase」や「implement a merger」といった表現は、多くの場合「repurchase shares」や「merge」とする方が、より簡潔で自然です。
もう一つの代表的なパターンが名詞化表現です。名詞化とは、動詞を名詞として表現することを指しますが、これにより文章が長くなり、分かりにくくなる傾向があります。例えば、「contribute to the enhancement of corporate value」は「(help) enhance corporate value」に、「conduct an evaluation of risks」は「evaluate risks」とすることで、より明確で簡潔な表現になります。
When preparing earnings materials, disclosures, or other investor communications in English, do you think about your global audience? Do you consider whether stakeholders from different countries and cultural backgrounds will be able to follow the logic and messaging clearly?
Your audience likely includes readers with different English proficiency levels, cultural backgrounds, and communication styles. Understanding how to write for a global audience can help make investor communications clearer, more accessible, and easier to understand across markets.
One approach that can help companies communicate more effectively with global audiences is Plain English.
In today’s blog, we will provide a more in-depth look at the Plain English approach, explore why tis method of writing was originally developed, and examine several rewrite examples that demonstrate how clearer writing can improve communication with global audiences.
The Plain English Approach
One World Link prioritizes using Plain English in our translations and we encourage companies to apply the same principles when communicating with global investors and stakeholders. But what exactly is Plain English?
In a recent blog on how effective IR communications are a competitive advantage, we briefly introduced Plain English as a writing approach that focuses on clear, accessible communication. The approach originally developed as a way to make government and legal documents easier for the public to understand.
This approach can be especially important when communicating with global audiences. English proficiency levels, cultural backgrounds, and communication styles can differ significantly across readers, making clarity and accessibility an important part of effective global communication.
Many of the principles associated with Plain English also overlap with the points we covered in our previous blog on Business English writing:
Write short, direct sentences
Use simple language and avoid idioms or slang
Make correct grammar and punctuation a priority
Be clear in your messages
Include strong vocabulary
Be careful when using industry-specific language or internal language
The following examples break down several Plain English rewrites based on these Business English writing principles and demonstrate how small adjustments can make corporate communications clearer and easier for global audiences to understand.
Write short and direct sentences
Japanese sentences often contain multiple clauses and background explanations. Direct translations can therefore become long and difficult to read.
Ex.
English: In order to further strengthen our management foundation and realize sustainable growth over the medium to long term, we will continue to implement initiatives aimed at improving operational efficiency throughout the Group.
Rewrite: We will continue to improve operational efficiency across the Group to strengthen our management foundation and support medium- to long-term growth.
Why rewrite?
“In order to” and “further” add words, but do not add meaning.
The original sentence contains a long introductory clause and several layers of explanation before reaching the main point.
The phrase “implement initiatives aimed at improving” is weak. Changing to “improve” is more direct and concise.
Use simple language; avoid idioms or slang
Idioms depend on cultural familiarity. Global readers who speak English as a second language may not immediately understand the meaning.
Ex.
English: Our new strategy is a game-changer for the company.
Rewrite: Our new strategy will completely transform our [XYZ].
Why rewrite?
The phrase “game changer” is an idiom that some global investors might not understand. Using simpler phrasing that keeps the same impact helps ensure understanding for all readers.
Use correct grammar and punctuation
Though a bit obvious, grammar and punctuation should be a priority, instead of bending English rules to match the Japanese structure.
For example, English only uses quotation marks in limited situations. Quotation marks are not a simple translation for every use of Japanese brackets.
Ex.
English: The company implements initiatives under the concept of “value creation.”
Rewrite: The company implements initiatives focused on value creation.
Why rewrite?
We use quotation marks for direct quotes, titles, unusual terminology, and even sarcasm in English. We never use quotation marks to emphasize a word or a phrase.
Ensure clarity
Japanese writing, in particular, tends to omit subjects and use passive language frequently. These habits, while perhaps acceptable for Japanese readers, negatively impact readability and clarity in English.”
Ex.
English: The results of deliberations are reported to the Executive Committee and incorporated into the company strategy.
Rewrite: The Board of Directors reports deliberation results to the Executive Committee, which translates results into the company strategy.
Why rewrite?
The original uses passive voice, which hides who performs what actions. Clarity is key in governance reporting. Be sure to use subjects and keep sentences simple to ensure clarity.
Using strong vocabulary
Japanese writing often relies on verb-noun structures, which AI and machine translation tend to render as indirect, verb-heavy phrases in English.
Some of the most common examples come from する verbs, which often appear as weak verb constructions in English, such as conduct, implement, and develop. Phrases like “conduct a share repurchase” or “implement a merger” can be written more concisely and naturally as “repurchase shares” or “merge” in most contexts.
Another common pattern is the use of nominalizations. Nominalizations, or verbs expressed as nouns, often create long and wordy phrases that reduce clarity. For example, “contribute to the enhancement of corporate value” can be simplified to “(help) enhance corporate value,” and “conduct an evaluation of risks” can be rewritten as “evaluate risks.”
Direct translations of verbs such as realize, promote, and strengthen can also sound vague or unnatural, as their usage differs from typical English contexts.
A plain English approach favors using a single, strong verb to keep sentences clear and concise.
Ex.
English: The company will contribute to the realization of a sustainable society.
Rewrite: The company will help build a sustainable society.
Why rewrite?
“Contribute to” is a weak verb that does not explain the company’s action.
“Realization of” is problematic on a few levels.
First, we want to avoid nominalizations when possible.
Word choice. Realization is not natural in this context.
Another area in which OWL recommends using strong verbs is in place of adverbs and weak verbs. Business Japanese relies on many adverbs that we can remove and rewrite into stronger verbs.
Ex.
English: We will further strengthen efforts to expand overseas operations.
Rewrite: We will strengthen efforts to expand overseas operations.
Why rewrite?
Words such as expand, strengthen, improve, increase, enhance, and develop already imply movement or progress. Adding “further” often repeats the same idea without adding meaningful information.
Conclusion
Ensuring your message is clear to people across the world is the number one way to write for a global audience. Simplicity is key.
Contact OWL and let us help you tell your story to the world.
Ex. 1 Original: Company Name Co., Ltd. (Securities code: 0000; the “Company”) hereby announces that XXX Co., Ltd. has resolved, at its meeting of the Board of Directors held on MM DD, YYYY, to acquire the shares of the Company through tender offer as described in the attachment.
こちらは、株式公開買付けに関する開示において、JPXのテンプレートをもとに英訳された例です。
ご覧のとおり、情報が一文に詰め込まれており、読みにくい構造になっています。
文の構造を整理し、語句を少し調整することで、より明確で読みやすい文章にすることができます。
Rewrite: Company Name Co., Ltd. (Securities code: 0000; the “Company”) announced that the XXX Co., Ltd. Board of Directors approved a resolution to acquire shares of the Company via tender offer, as described in the attached materials. The meeting in question was held on MM DD, YYYY.
もう一つの例を見ていきます。
Ex. 2 Original: Although the electronic component business saw lower average selling prices resulting from inventory adjustments by customers in the previous fiscal year, demand grew for high value-added power management ICs for semiconductor applications, mainly in Europe, and operating efficiency improved due to cost reduction efforts, resulting in higher sales.
こちらは、One World Linkで日常的に見られる、日本語から英語への直訳に近い構造の例です。文全体の結論である「売上が増加した」というポイントが、長い説明の後ろに埋もれている点に注目してください。
Revised: Sales increased in the electronic component business. despite lower average selling prices in the previous fiscal year due to customer inventory adjustments. This result reflects strong demand for high-value-added power management ICs for semiconductors in Europe and stronger operating efficiency driven by cost reductions.
また、「resulting from inventory adjustments by customers」は「due to customer inventory adjustments」に、「cost reduction efforts」は「cost reductions」に置き換えています。複雑な表現を、より簡潔で力のある語に変えることで、可読性が向上します。
Ex. 1およびEx. 2では長い文を扱いましたが、短い文であっても同様に改善は重要です。
次の例では、短い文の明確さをどのように高めるかを確認します。
Ex. 3 Original: We are working to contribute to the promotion of sustainability through our business activities.
Revised: We support sustainability through our business activities.
このような表現は、日本語から英語への翻訳で非常によく見られます。「working to contribute to」や「the promotion of」は、「貢献」「推進」といった日本語表現をそのまま反映したものです。
Ex. 4 Original: Our Group is promoting initiatives such as reducing environmental impact and contributing to local communities in order to realize a sustainable society.
Revised: The Group supports a sustainable society by reducing environmental impact and contributing to local communities.
“in order to” 「in order to」は直訳で多用されますが、多くの場合「to」で十分に意味が伝わります。簡潔な表現の方が可読性が高くなります。
Ex. 5 Original: Net sales increased significantly by 28.5% year on year as a result of the expansion of sales in overseas markets and the strengthening of product competitiveness.
Revised: Net sales rose 28.5% year on year, driven by higher overseas sales and stronger product competitiveness.
多くの米国企業は、開示文書の明確性を高めるため、「Plain English」を用いて財務情報を開示しています。その際、米国証券取引委員会（SEC）が公表した『Plain English Handbook 2011』を参照しています。SECは、投資家が重要な情報を不必要な複雑さなしに理解できるよう、短い文章、能動態、具体的な表現、論理的な構成の使用を推奨しています。
I’m sure you’ve heard the term “business English” many times in your career. From finance and government to multinational corporations, business English appears across a wide range of formal workplace settings.
Emails, proposals, reports, presentations, and meeting materials are just a few media you might associate the term with. But what actually makes business English “business”?
Let’s look at how established institutions define business English, what characteristics distinguish it from general English, and how those principles apply in practice. Then, let’s consider why audience awareness is especially important when communicating with your company’s stakeholders.
Definition
Indeed, a global employment platform, published a career development article that defines business English as “a type of writing that focuses on clearer, more direct language without slang, idioms, or grammatical errors.”（Indeed Career Guide）
The article further dives into how business English carries stricter expectations for vocabulary, grammar, and sentence structure, explaining, “Clarity and consistency are important components of business English, which is why it focuses so heavily on things like strong vocabulary and well-written sentences.” (Indeed Career Guide)
Pearson, a multinational education company known for publishing textbooks, academic materials, and various types of other English language training content, also frames business English in a similar way, stating:
“Business writing refers to the clear and purposeful use of language in written form within a professional context. It encompasses a wide range of documents, including emails, reports, proposals and presentations, tailored to communicate effectively with clients, colleagues and stakeholders.”
Across these definitions, several themes emerge consistently: clarity, correctness, structure, and purpose.
Core Attributes of Business English
Based on these definitions, business English rests on a few core pillars:
Clarity
Correctness
Direct language
Consistency
But how can you communicate with these attributes in mind?
The Indeed article outlines several practical things to keep in mind when writing business English communications:
Write short, direct sentences
Use simple language and avoid idioms or slang
Make correct grammar and punctuation a priority
Be clear in your messages
Include strong vocabulary
In contrast, Japanese corporate writing is rooted in cultural communication norms that can prioritize context building, careful explanation, and layered messaging before presenting conclusions.
This approach can be the antithesis of many Business English writing practices and requires translators to exercise care when translating Japanese content into English.
Let’s take a look at how business English practices are applied. Consider the following example from a typical earnings report.
Ex. 1
Original: Company Name Co., Ltd. (Securities code: 0000; the “Company”) hereby announces that XXX Co., Ltd. has resolved, at its meeting of the Board of Directors held on MM DD, YYYY, to acquire the shares of the Company through tender offer as described in the attachment.
This is an example of an English translation from a JPX disclosure template on a notice concerning a tender offer of shares.
As you can see, the sentence is overloaded with information and is hard to read.
We can make this a bit easier to read by restructuring the sentence and making small edits to word choice to improve clarity.
Rewrite: Company Name Co., Ltd. (Securities code: 0000; the “Company”) announced that the XXX Co., Ltd. Board of Directors approved a resolution to acquire shares of the Company via tender offer, as described in the attached materials. The meeting in question was held on MM DD, YYYY.
Here’s another example.
Ex. 2
Original: Although the electronic component business saw lower average selling prices resulting from inventory adjustments by customers in the previous fiscal year, demand grew for high-value-added power management ICs for semiconductor applications, mainly in Europe, and operating efficiency improved due to cost reduction efforts, resulting in higher sales.
This sentence is an example of the type of structures and wording we come across quite often in direct Japanese-to-English translation at One World Link. Notice how the overall outcome (“sales increased”) doesn’t appear until the end of the sentence, buried beneath a lengthy explanation.
While this style of writing is more typical in Japanese, it creates run-on sentences and muddles the intent to report on the results.
How can we make this information clearer to readers? Let’s take a look at how writers at OWL might rewrite this sentence into business English.
Revised: Sales increased in the electronic component business. despite lower average selling prices in the previous fiscal year due to customer inventory adjustments. This result reflects strong demand for high-value-added power management ICs for semiconductors in Europe and stronger operating efficiency driven by cost reductions.
Again, the first thing we would do is bring the result to the forefront of the sentence.
We would then rework the “why” and the “how” to support this result. The original example is overloaded, cramming both positive and negative factors into the same sentence. Our revision breaks down this sentence into two clearer, more direct pieces of information.
Notice also how “resulting from inventory adjustments by customers” becomes “due to customer inventory adjustments,” and “cost reduction efforts” becomes “cost reductions.” Rewriting overly complicated structures to stronger and more direct verbs is a great way to enhance readability.
It’s important to note that while Ex. 1 and Ex. 2 deal with long sentences, making adjustments to smaller sentences is still equally important in business English.
Let’s take a look at the next two examples to see how we can improve clarity in shorter sentences.
Ex. 3
Original: We are working to contribute to the promotion of sustainability through our business activities.
Revised: We support sustainability through our business activities.
This example is highly common in Japanese-to-English translation. Weak phrases like “working to contribute to” and “the promotion of,” which mirror Japanese expressions such as 貢献 and 推進. While the original sentence is grammatically correct, the structure is incredibly confusing and unnecessarily long. Remember, business English prefers clear, direct sentence structures with strong vocabulary. “We support” expresses the same idea in a way that aligns with business English writing conventions.
Another noteworthy change involves the verb form. Literal translations often use -ing constructions because Japanese frequently uses progressive expressions like 取り組んでいます or 推進しています. In English business writing, however, the simple present tense is usually stronger and clearer.
Ex. 4
Original: Our Group is promoting initiatives such as reducing environmental impact and contributing to local communities in order to realize a sustainable society.
Revised: The Group supports a sustainable society by reducing environmental impact and contributing to local communities.
This is an example of a typical AI translation of Japanese that we might come across. As we discussed above, the revision changes the verb form to simple present tense and moves the main idea forward. The revision also addresses a few issues that make the original writing sound like a direct translation.
1. “Our Group”
“Our Group” is technically incorrect. We capitalize Group only when it replaces the company’s proper name. In this sentence, “group” is a general noun, so lowercase is correct. If you want to reflect 当社グループ in English disclosure writing, “The Group” is the appropriate expression.
2. “is promoting initiatives”
“Promoting” is a direct translation of 推進. In English business writing, however, companies do not usually “promote initiatives.” The verb sounds unnatural in this context and does not clearly describe the action. Stronger alternatives include pursue, implement, or carry out, depending on the meaning of the original sentence.
3. “in order to”
“In order to” is often used in literal translations of Japanese text. In most cases, “to” communicates the same meaning more clearly and concisely. Shorter phrasing improves readability and aligns with common Business English writing practices.
Ex. 5
Original: Net sales increased significantly by 28.5% year on year as a result of the expansion of sales in overseas markets and the strengthening of product competitiveness.
Revised: Net sales rose 28.5% year on year, driven by higher overseas sales and stronger product competitiveness.
This sentence is something we might see in a quarterly earnings report.
Like Ex. 3, the original translation here is much simpler than Ex. 1 and Ex. 2. Being short, however, doesn’t automatically mean the sentence is direct or clear. There are still areas in which we can use stronger, more concise vocabulary.
Japanese writing often relies on verb-noun structures, which AI and machine translation tend to render as indirect, verb-heavy phrases in English. Some phrases appearing often in Japanese to English translation include sentences ending in 〜の実施, 〜の強化, or 〜の推進. AI and machine translation often render these phrases as nominalizations like “the implementation of,” “the strengthening of,” or “the advancement of.”
Such phrases and nominalization weigh down the sentence and impact readability. Replacing “the expansion of sales in overseas markets” with “higher overseas sales” results in a more concise and direct message.
Business English in the Financial Sector
Business English applies across industries, but tailoring your writing to your audience is essential.
Investor relations communications differ from general corporate writing, given that primary readers operate in financial markets. Institutional investors, analysts, and global shareholders review disclosures under time constraints. Many compare performance across multiple companies, industries, and jurisdictions in a single day. Instead of looking for emotional persuasion, they expect clear and accurate results, logical explanations, and consistent terminology.
Many U.S. corporations file their financial disclosures using Plain English to improve the clarity of disclosure documents, referencing the Securities and Exchange Commission’s Plain English Handbook 2011. The SEC encourages companies to use short sentences, active voice, concrete terms, and logical organization so investors can understand material information without unnecessary complexity.
Practice Makes Perfect
Writing business English is a major skill that takes time and practice to develop.
You can enhance your skills by reviewing examples, analyzing sentence structure, identifying weak verbs and nominalizations, and consistently asking one question: Does this sentence communicate the result clearly to the intended reader?
For more practice, follow One World Link on Facebook or LinkedIn, where we regularly share business English writing tips, examples, and short quizzes designed for professionals in corporate and financial communications.
A Caution When Using AI and Machine Translation
AI translation systems learn from large datasets of aligned sentence pairs, meaning these systems often mirror the structure of the Japanese source sentence instead of restructuring the input for natural English. As a result, the English output frequently retains Japanese writing patterns. Long sentences remain long, context appears before the main point, and conclusions often appear at the end.
If you rely on AI translation for Japanese reports, always check whether the English follows natural English writing conventions. You may need to implement the methods we discussed in this blog to shorten sentences, move key points earlier, or simplify explanations so overseas readers can quickly understand your message.
プレインイングリッシュは、明確さと分かりやすさを重視した考え方であり、グローバルな読者に向けて情報を発信する企業に適したライティング手法です。このライティング手法は、もともと政府文書や法律文書を一般の人々にとって理解しやすくするために生まれました。One World Linkでは、企業が同じ考え方を取り入れることで、海外投資家やステークホルダーに対して、より明確かつ効果的に情報を伝えられるようになると考えています。
In our previous blog, we discussed a resurfaced video in which Peter Thiel, chair of Palantir Technologies, briefly discussed the level of impact the expansion of AI may have on people in math-related fields versus those in more writing-based fields.
We dived into a Wall Street Journal article that then discussed the rise in corporations searching to communicate more through “storytelling.”
Today, let’s take that discussion one step further and talk about why effective storytelling in investor relations can become a competitive advantage.
Why Narrative Matters in IR
Investors do not evaluate companies based on numbers alone.
Sure, financial metrics are essential, but investors also need to understand the strategy behind those numbers.
Studies show that investor relations communication and more frequent engagement can improve company valuation, liquidity, and institutional ownership. (*IDEAS / RePEc journal article)
In other words, a good narrative can influence how the market perceives a company.
This narrative is often called a company’s equity story and connects several key elements:
Business strategy
Competitive positioning
Growth opportunities
Capital allocation decisions
Long-term value creation
Let’s take a look at a report by Corbin Advisors titled Maximizing Valuation Through Strategic Investor Communication. Corbin Advisors is a U.S. company that provides strategic advisory services in investor relations and communications, supporting publicly traded companies in building sustainable shareholder value. In this article, the company highlights how important effective communication has become in modern capital markets.
Based on more than 24,000 interviews with the investment community, the research by Corbin Advisors suggests that roughly 40% of a company’s valuation can be influenced by investor relations and communication, either positively or negatively. The same study also found that companies perceived to combine strong execution with strong communication significantly outperform peers in share price appreciation. (Corbin Advisors PDF)
Corbin Advisors, Maximizing Valuation Through Strategic Investor Communication, 2025
In a market where investors follow dozens of companies at once and face an overwhelming amount of information, a clear and compelling investment story can play a major role in capturing investor attention and building long-term confidence. If you are interested in learning more, the full report is worth reading here.
The Growing Use of AI in Corporate Communication
In recent years, an increasing number of companies are looking to AI to cut costs and increase efficiency. In the world of investor relations, this shift can look like reducing personnel and internalizing translation by relying on AI tools or generative translation instead of outsourcing work to professional translators or communications specialists.
But relying on AI tools and generative translation in corporate writing runs the risk of companies losing their narrative and originality in repetitive, second-hand output.
At first glance, relying on AI and cutting personnel may seem efficient. AI tools can quickly generate English text from Japanese source material. They can summarize information and produce draft translations in seconds. However, there is a risk that companies relying heavily on AI may gradually lose their original voice and narrative.
When many organizations use similar tools and prompts, the output often becomes repetitive. Over time, corporate messaging can begin to sound standardized, generic, and indistinguishable from competitors.
The Hurdle of Japanese-to-English
Japanese and English are extremely different languages to translate between. From sentence structure to word choice, and even the tone of business materials, writing clear and effective communication takes more than direct translation.
Japanese business writing tends to rely on long sentences, indirect structure, and implied subjects. English investor communications, on the other hand, typically prefer result-first structures, clear subjects, and active voice.
Using large language models to translate often produces English that mirrors Japanese sentence structures. The translation may be technically correct, but the output frequently reads like a direct, one-to-one translation.
This type of English can be difficult for international investors to read. Following the Japanese structure too closely can make your message too hard to understand, resulting in less effective communication.
Another factor worth considering is the growing number of frameworks and guidelines used in sustainability and ESG reporting. Standards from organizations such as the ISSB, GRI, and TCFD often encourage companies to disclose similar types of information using similar terminology. As a result, sustainability sections in many reports can begin to sound almost identical once translated into English.
Following these guidelines is essential. However, you still have flexibility in how you communicate your message.
Clear and concise writing can often convey the same information in fewer words while highlighting your unique strategy and strengths. Communicating the same required disclosures more clearly and effectively than other companies can create an opportunity to differentiate your company in the eyes of global investors.
Differentiation Through Communication
Modern investors face an overwhelming amount of information, with institutional investors often following dozens of companies at the same time.
Companies that communicate clearly and consistently can stand out more easily in this environment.
Strong investor communication helps companies in the following areas:
Build trust with investors
Explain complex strategies clearly
Differentiate themselves from competitors
Attract long-term shareholders
Companies that invest in strong storytelling can therefore gain an advantage over companies that rely on generic communication.
The Plain English Approach
One practical way to improve IR communication is by adopting Plain English.
Plain English focuses on clarity and accessibility, making it a strong choice for companies communicating with a global audience. This writing approach began as a way to make government and legal documents easier for the public to understand. One World Link encourages companies to apply the same approach to communicate more clearly and effectively with global investors and stakeholders.
Check out our previous blogs on Plain English here. Make sure to stay tuned for upcoming posts where we take a deeper look at what Plain English is and how to apply this approach in practice.
In Summary
An increasing number of companies are looking to AI and generative translation tools for translation. But effective investor relations is not simply about speed and quantity—it’s about the quality of your message and differentiating your narrative from your competitors.
Companies that invest in effective communication and professional writing can strengthen investor understanding, build trust, and differentiate themselves in global capital markets.
実際、Wall Street Journalによると、LinkedIn上の求人において「storyteller」や「storytelling」といった語を含む掲載数は、過去1年間（2024年11月27日〜2025年11月26日）で倍増しました。記事掲載時点では、マーケティング関連の求人が約50,000件、メディアおよびコミュニケーション関連が約20,000件に達しています。
1. YouTube video Mercatus Center. (2024, April 17). Peter Thiel on political theology | Conversations with Tyler [Video]. YouTube. https://www.youtube.com/watch?v=vfbndRTlsg4
Recent data shows a clear rise in the use of the terms “storytelling” and “storyteller” in investor days and earnings calls among Western companies. Corporate job listings reflect the same shift, with more roles emphasizing storytelling as a required skill, even in an era increasingly shaped by AI. What do these companies mean by storytelling? What does storytelling have to do with you in your everyday investor relations work?
Some older comments on AI by Peter Thiel, chair of Palantir Technologies, have gained renewed attention over the past few months. In a discussion at the Mercatus Center on February 21, 2024, Thiel sat down with economist Tyler Cowen as part of the Conversations with Tyler podcast to discuss various topics from political theory to religion and AI.
The resurfaced clip from this interview shows Thiel stating, “It seems much worse for the math people more than word people. What people have told me that they think within the next 3-5 years, AI models would be able to solve all the US Maths Olympiad problems.” (*1)
In other words, Thiel theorized that the expansion of AI would affect those in math-related fields more than those in writing fields.
But why is this video resurfacing now?
While there is no single answer to this question, the video may be resurfacing due to a few factors.
In the U.S., AI has been a recent hot topic among banks and other financial institutions, with numerous companies announcing workforce cuts or the possibility of doing so due to AI in the near future. (*2) Furthermore, according to this Scientific American article (*3), certain AI models were able to solve five out of six questions during an unofficial 2025 International Math Olympiad test.
So, what about the “word people,” and do you even consider yourself “word people” as an IR professional? How does the expansion of AI affect those in corporate communications and other writing positions now?
In December 2025, the Wall Street Journal released an article on the importance of storytelling in corporate America. The article quotes numerous companies like Google and Microsoft that are searching for “storytellers.” (*4)
Specifically, the article states:
“Marketing and technology companies have often repurposed grandiose descriptions from other arenas to lend corporate office roles additional sparkle. While the heyday of technology gurus, developer ninjas, SEO rockstars and at least one digital prophet have long since passed, calling salaried communications professionals “storytellers” and the practice of storytelling appears to only have picked up in popularity.”
In other words, even as some question the value of traditional writing roles, companies continue to increase hiring for positions around storytelling. But what exactly is storytelling, and who are the storytellers?
Storytelling refers to communicating information in a way that connects ideas into a clear and engaging narrative, rather than presenting facts in isolation. Storytellers are the people who shape and deliver that narrative, deciding what to emphasize, how to structure information, and how to make the message clear and engaging for their audience.
In a corporate context, storytelling can be seen in the way we structure information to ensure that stakeholders understand the company’s strategy, performance, and direction as a coherent narrative.
Referring to this type of communication as “storytelling,” rather than terms such as “editorial” or “press relations,” has become increasingly common.
In fact, the Wall Street Journal notes that job postings on LinkedIn mentioning words like “storyteller” and “storytelling” doubled over the past year (Nov. 27, 2024 – Nov. 26, 2025). Listings for marketing positions were around 50,000 at the time of the WSJ article, while listings under media and communications came in at around 20,000.
The article also suggests possible reasons for this shift. Changes in how audiences consume information may play a role. Readers have moved away from traditional newspapers, and companies now communicate directly through their own channels, including social media.
These shifts may also influence how both audiences and companies approach communication, and in turn, how companies define and recruit for these roles.
FactSet, a financial data and analytics company, also reported an increase in the number of times the words “storyteller” and “storytelling” came up in investor days and earnings calls, with CEOs and companies also shifting away from terms “editorial” and “press relations strategy” to terms like “storytelling” and “content strategy.” (*4)
Jennifer Kuperman, chief corporate affairs officer of Chime, a financial technology company, says, “Terms like ‘editorial’ are limiting. They put in mind a very specific thing you’re doing or creating. Whereas you could tell stories in so many different ways—social, podcasts, putting your executives out there, hosting an event, talking to the press.” (*4)
Taken together, these trends suggest that companies increasingly view communication as a way to shape how stakeholders understand the business. For professionals in investor relations and corporate communications, this shift to storytelling raises expectations for how your company writes and presents English disclosures are written and presented.
The Takeaway
AI is evolving at breakneck speed, but increased reliance on AI also brings growing distrust and risks. Corporations appear to be turning towards more human and authentic communications to reach their target audiences, leading to a rise in demand for storytelling-focused roles.
While AI may be one step closer to solving the world’s most difficult math problems, as Peter Thiel previously suggested, humans are still an essential part of writing.
This shift places greater importance on how your company’s story is communicated in English. Disclosures must do more than present accurate information. They must connect key messages into a clear and coherent narrative in both the original and target languages.
At One World Link, we focus on telling your story to the world. Our Japanese-to-English writers support investor relations teams with professional translations that deliver clear, natural, and investor-ready narratives.
Reach out with any questions, and ensure your English narratives clearly support your story.
Citations
1. YouTube video Mercatus Center. (2024, April 17). Peter Thiel on political theology | Conversations with Tyler [Video]. YouTube. https://www.youtube.com/watch?v=vfbndRTlsg4
Do you use English in the design of your Japanese reports?
Whether you add English for branding, global appeal, or internal consistency across your disclosure materials, the final design should always be reviewed by a native English speaker before final publication.
Without that review, the English throughout your design may contain issues that only surface once translation begins. Revisions to the design at that stage can be extremely difficult and may affect both the Japanese and English versions of the report.
These challenges appear in many places, from katakana English to short English labels, English-based headings, taglines, and other forms of copywriting. Below, I dive into just a few of the most common examples we tend to see in Japanese IR and ESG reports.
Katakana English
Many English expressions in Japanese reports originate from katakana words or shorthand that work naturally in Japanese but do not carry the same clarity in English. Common examples include the following:
テーマ
Often mistranslated as theme. The translation depends heavily on context, but more accurate choices could include topics, discussion points, or focus areas.
インプット・アウトプット (Or similar headings)
Input and Output may be correct in certain contexts, but others require that these words take the plural form. Such Japanese words typically don’t take the plural form. Translating the katakana directly without confirming whether the context requires singular or plural can lead to confusion.
トップメッセージ
Top Message is a very common heading seen in Japanese reports, but it is not standard English for U.S. corporate communications. Natural alternatives include Message From the CEO or CEO Message, among other options.
While these translations aren’t necessarily incorrect, they can appear elementary, over literal, or even come across as a direct translation. When that English is already embedded into background elements or graphics, making adjustments becomes difficult. Early-stage consultation with a native English speaker or a trusted translation company helps prevent issues at the final production stage.
Typography
Typography is another important consideration when using English in Japanese reports. Fonts optimized for Japanese typography do not always handle English kerning or letter shapes well. Using English-optimize fonts is one way you can ensure your English looks professional across both Japanese and English reports. English optimized fonts can prevent wide kerning, unusual spacing, and inconsistencies between the Japanese and English versions of the report.
Below is an example of a single phrase using four different fonts. On the right side, I use Georgia and Arial fonts (English-optimized), and on the left side, I use 游ゴシック and メイリオ.
Notice how the spacing between each letter is slightly wider in the Japanese-optimized fonts. This spacing is called kerning. English becomes more polished when kerning remains tight and balanced. Japanese fonts also use wider ledding—the space between lines—to accommodate the taller structure of kanji and kana. Wider ledding can create unnecessary vertical space when the same font is used for English paragraphs.
Using English inside Japanese-language reports can strengthen your global image, but only when the English is accurate, natural, and typographically appropriate. Literal or improperly formatted English often needs revision during translation, and those revisions become difficult when the original layout has not accounted for English structure or typography.
Planning for English from the beginning improves both versions of the report. Clear, consistent English supports investor understanding and reflects the professionalism expected in IR communication.
One World Link can help review your English for Japanese layouts before reports reach the translation stage. Contact us today!
